THE CO-CREATORS
Tired of not being able to enjoy coffee like they wanted to, two caffeine intolerants, a caffeine addict and two health fanatics embarked on a journey of decaf discovery.
They found this: that decaf coffee drinkers are sadly underserved and that great tasting decaf is completely possible, it’s just not been a priority for anyone yet...
Also, no one proudly drinks decaf.
So they created Nolo.
MAX
Sometimes caffeine addict, sometimes caffeine controller, Max is often on a long haul flight on his way to a meeting so the most enthusiastic coffee drinker of the group, but also now caffeine wary after going to the dark side a few times.
Actively chill:
Il dolce far niente:
Favourite Decaf moment:
BINKY
You may know her from Made in Chelsea and now Beyond Chelsea, we know her as wife, sister-in-law, friend - and for how much she enjoys great coffee. It was actually Binky’s third pregnancy that kick-started the Nolo decaf journey.
Actively chill:
Il dolce far niente:
Favourite Decaf moment:
PIERRE
Pierre is Max’s brother and ran the Polaroid company. He loves a start-up challenge, he does not love caffeine. The most caffeine averse of the team, his mission is to open up enjoyment of caffeinated drinks for everyone.
Actively chills: Fishing with my son in the evening sun
Il dolce far niente: On the sea
Favourite Decaf moment: Poured over ice cream
MARTIN
Martin worked with Pierre reinventing Polaroid and is also one of the caffeine sensitives. He loves building brands and being able to enjoy coffee without assessing the downsides first.
Actively chill: Swimming in the Med
Il dolce far niente: Airpods on a beach
Favourite Decaf moment: Flavouring up overnight oats
TANNER
Tanner and Max are good mates, Tanner is a health first gym nut and entrepreneur and loves the idea of drinking coffee without worrying about caffeine.
Actively chill:
Il dolce far niente:
Favourite Decaf moment:
WE'RE PROUDTO BE DECAF.
Decaf has been around for decades, but it’s often tasted pretty bad. It also has a PR problem: no one drinks decaf proudly.
We say enough of that. Because the world’s never needed to chill more: to opt out of do-more be-more hustle culture and quit the fake energy everyone’s being sold. The world needs good decaf.
At Nolo we’ve made coffee’s afterthought our focus, reimagining decaf as a drink that’s delicious and good for you. Giving you full permission to chill.
Unlike our caffeine-constrained coffee loving friends, we can do this all day.